All the fashion →
Why are more and more of us suffering from allergies? Professor Mark Jackson, author of the provocative new book Allergy: The History of a Modern Malady, suggests allergies have become fashionable; a way to indicate you are a refined individual. “I would never argue that allergies were not a real medical condition”, says Professor Jackson. “But I think we need to explore the cultural aspects of allergies, and look at why there is a public preoccupation with them today …”